From Seattle to India, sharing love for coffee and artisanal craft beverages | Third Culture

From Seattle to India, sharing love for coffee and artisanal craft beverages

Posted on April 02 2021, By: Marmeto

From Seattle to India, sharing love for coffee and artisanal craft beverages | Third Culture

Kapur feels that the demand for healthy and artisanal products has been on the rise over the last decade and the success of a lot of new entrant brands in the market is a testament to that statement.

“Covid has had two direct impacts as we see on the consumers, firstly it has emphasized the trend of artisanal, high-quality products on offer with an increased focus on health and products that provide nutrition and secondly, it has accelerated the growth in e-commerce where consumers have started engaging with brands directly,” Kapur commented.

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