From Seattle to India, sharing love for coffee and artisanal craft beverages

Kapur feels that the demand for healthy and artisanal products has been on the rise over the last decade and the success of a lot of new entrant brands in the market is a testament to that statement.

“Covid has had two direct impacts as we see on the consumers, firstly it has emphasized the trend of artisanal, high-quality products on offer with an increased focus on health and products that provide nutrition and secondly, it has accelerated the growth in e-commerce where consumers have started engaging with brands directly,” Kapur commented.

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